Existing iOS application.
Proposed concept for Bibi.
Understanding the landscape
Current application trends showed us that our users were moving away from traditional social media platforms.
Through synthesis of our research and user interviews, we discovered that there is no integrated way to give a thoughtful gift and experience the recipient’s reaction in real time.
I designed the master elements that were used across all concepts.
The user liked the complete freedom to add as many friends and Bibi’s as they would like to one transaction. But they were confused by the interactions.
- Explore geo-location integration for check-ins and location based notifications.
- Expand on the personalization of Bibis. Consider custom “gift wrapping” or custom filters for images and videos.