Current City of Chicago website.
Understanding the landscape
The sheer amount of available information was overwhelming and impossible to sort through.
We spoke to aldermen and staffers in four wards that spanned key regions of the city.
As we built our screens, we focused on making the content conversational and approachable to address the lack of trust that users felt toward their elected officials.
I recommended the creation of modals to reduce disruption in the user flow. We used these modals to integrate short educational guides that broke complex information into digestible and relevant chunks.
Our final product taught the user about their government while putting the most relevant and important information at the forefront.
Proposed FirstStop microsite wireframes.
This last number was especially significant. All testers failed this task when trying to find their ward on the City of Chicago website.